India's now ready to take on the World

Management and strategy Guru Michael porter sees a swagger in India’s step. Says the author of the best-selling Competitive Strategy and Competitive Advantage, “This is probably the best opportunity in decades for India “ to step up the world. Who has the ear of chief executives of nations and Fortune 500 companies, is back in India after a hiatus of over seven years, which he believes has been to long. Porter is fascinated by what he has been thus far. “There is a new kind of optimism and India it seems is now ready to take on the world.“ he says in his book “The voice of strategy”.

 The problem with India is the social and economic agendas often cross paths they have to be different for India to grow. The great challenge for India is to get more and more people productively employed in economic activity. India’s is to get more people productivity employed in economic activity. India is still not creating enough job.” He further says.

 Five Forces, his unique frame-work that’s become the backbone of all strategic analysis, has been inspired Intel’s Andy Grove. Of course, only the paranoid will survive, but here’s a word of caution for Indian companies” Indian companies have tended primarily to complain about competitiveness,“ he says, “and not accept responsibility to drive forward the agenda of competitiveness. Businesses and Government must work together on the competitiveness agenda.”

 On the right track now, the next phases of policy change will dictate whether this is an inflection point or just a temporary and perception of India has been fundamentally shifted by the IT story. But is IT sector a metaphor for where India is going or is it an exception?’ Question the man who plays an active role in US economic policy with the Congress and international organizations.

 In a country like India, each state and city must be Independently focused on economic growth and development. “ if I had a magic wand I can wave for India this would be it – state and city competitive models to deal with this hugely complex country, rather then trying to control it from the center. “porter points to a slowing growth trend, the public sector’s weak fiscal position, the predominance of a few sectors in India’s recent success and job growth that is less robust than other Asian economies. Corporate India turned out in large numbers to hear him; even accepting his chastisement of their being” Passive and critical” , Instead of pushing the change agenda. Porter also told India Inc. that they should keep certain things in mind “ To be world class , Indian companies have to focus , they can’t be in 25 businesses, “ he says, while observing that there are to many conglomerates in India. In addition he said that he was not quite sure why but Indians still don’t trust competition and feel that it will create too many losers.

Quality demands:

           Not only colour reproduction, but also the offset print quality in India has improved during the past years. Increasingly more books that previously were printed in Singapore are now being printed from Indian offset printers. Quality printers like Pragati, JAK printers, Silverpoint, Parksins and Data Information print prestigious books and Reproscan is one of their favourite prepare partners.

          This explains, why printers today generate 40% of Reproscan’s turnover, while advertising agencies have gone back to 20% publishers of magazines and coffee table books generater 30% and corporates about 10% of Reproscan’s order volume. All these customers have one thing in common and that is they are looking for highest quality, be it fashion magazines like ELLE, corporate companies like Air India, movie magazines from Bollywood or even book publishers in America.